{"id":1972,"date":"2025-09-17T10:00:03","date_gmt":"2025-09-17T07:00:03","guid":{"rendered":"https:\/\/tolgavural.xyz\/?p=1972"},"modified":"2025-09-16T10:42:14","modified_gmt":"2025-09-16T07:42:14","slug":"hubspotin-dongu-pazarlamasi-aciklamasi","status":"publish","type":"post","link":"https:\/\/tolgavural.xyz\/index.php\/2025\/09\/17\/hubspotin-dongu-pazarlamasi-aciklamasi\/","title":{"rendered":"HubSpot&#8217;\u0131n &#8220;D\u00f6ng\u00fc Pazarlamas\u0131&#8221; A\u00e7\u0131klamas\u0131"},"content":{"rendered":"<p>HubSpot&#8217;\u0131n <b>D\u00f6ng\u00fc Pazarlamas\u0131<\/b> (Loop Marketing), pazarlaman\u0131n modern ve \u00f6ncelikli olarak yapay zeka taraf\u0131ndan \u015fekillendirildi\u011fi \u00e7a\u011f i\u00e7in tasarlanm\u0131\u015f yeni bir stratejidir. Geleneksel pazarlama hunisinden farkl\u0131 olarak (ki bu do\u011frusal, tek y\u00f6nl\u00fc bir yoldur), bu d\u00f6ng\u00fc s\u00fcrekli ve d\u00f6ng\u00fcsel bir s\u00fcre\u00e7tir. G\u00fcn\u00fcm\u00fcz m\u00fc\u015fteri yolculu\u011funun art\u0131k d\u00fcz bir \u00e7izgi olmad\u0131\u011f\u0131n\u0131 ve b\u00fcy\u00fcmenin s\u00fcrekli bir etkile\u015fim ve \u00f6\u011frenme geri bildirim d\u00f6ng\u00fcs\u00fcyle sa\u011fland\u0131\u011f\u0131n\u0131 kabul eder.<\/p>\n<p>Bu model, insan yarat\u0131c\u0131l\u0131\u011f\u0131n\u0131 yapay zekan\u0131n verimlili\u011fiyle birle\u015ftiren d\u00f6rt birbirine ba\u011fl\u0131 a\u015fama \u00fczerine kurulmu\u015ftur:<\/p>\n<ul>\n<li><b>\u0130fade Et (Express):<\/b> Bu ilk a\u015fama, yapay zeka kullan\u0131lmadan \u00f6nce markan\u0131z\u0131n benzersiz sesini ve kimli\u011fini tan\u0131mlamakla ilgilidir. \u00d6zg\u00fcnl\u00fc\u011f\u00fc sa\u011flamak i\u00e7in gelecekteki t\u00fcm i\u00e7erik ve mesajla\u015fmaya rehberlik edecek net bir ton ve bak\u0131\u015f a\u00e7\u0131s\u0131 olu\u015fturmay\u0131 hedefler.<\/li>\n<li><b>\u00d6zelle\u015ftir (Tailor):<\/b> Bu a\u015famada, yapay zekay\u0131 ve birle\u015ftirilmi\u015f m\u00fc\u015fteri verilerini kullanarak y\u00fcksek d\u00fczeyde ki\u015fiselle\u015ftirilmi\u015f ve ilgili mesajlar olu\u015fturursunuz. Ama\u00e7, basit ki\u015fiselle\u015ftirmenin \u00f6tesine ge\u00e7erek her etkile\u015fimi bireye \u00f6zel hissettirmek, b\u00f6ylece g\u00fcven ve ba\u011f kurmakt\u0131r.<\/li>\n<li><b>Y\u00fckselt (Amplify):<\/b> Bu a\u015fama, i\u00e7eri\u011finizi hedef kitlenizin vakit ge\u00e7irdi\u011fi \u00e7oklu kanallarda da\u011f\u0131tmaya odaklan\u0131r. Yapay zeka destekli arama motorlar\u0131, sosyal platformlar ve topluluklar dahil olmak \u00fczere, eri\u015fiminizi \u00e7e\u015fitlendirmeyi ve yeni ke\u015fif bi\u00e7imleri i\u00e7in optimize etmeyi ama\u00e7lar.<\/li>\n<li><b>Geli\u015ftir (Evolve):<\/b> Bu son a\u015fama, s\u00fcrekli bir geri bildirim d\u00f6ng\u00fcs\u00fcd\u00fcr. Yapay zekay\u0131 kullanarak performans\u0131 izler, neyin i\u015fe yarad\u0131\u011f\u0131n\u0131 (veya yaramad\u0131\u011f\u0131n\u0131) analiz eder ve verilere dayal\u0131 h\u0131zl\u0131 ayarlamalar yapars\u0131n\u0131z. Bu, her kampanyan\u0131n bir \u00f6ncekinden daha ak\u0131ll\u0131 ve daha etkili olmas\u0131n\u0131 sa\u011flayarak zamanla artan bir avantaj yarat\u0131r.<\/li>\n<\/ul>\n<p>Bu d\u00f6rt a\u015famadan s\u00fcrekli olarak ge\u00e7erek, &#8220;d\u00f6ng\u00fc&#8221; pazarlaman\u0131z\u0131n her \u00e7evrimde daha uyarlanabilir ve etkili olmas\u0131na yard\u0131mc\u0131 olur.<\/p>\n<p>Daha fazla bilgi i\u00e7in:\u00a0<a href=\"https:\/\/www.hubspot.com\/loop-marketing\" target=\"_blank\" rel=\"noopener\">Hubspot Loop Marketing<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>HubSpot&#8217;\u0131n D\u00f6ng\u00fc Pazarlamas\u0131 (Loop Marketing), pazarlaman\u0131n modern ve \u00f6ncelikli olarak yapay zeka taraf\u0131ndan \u015fekillendirildi\u011fi \u00e7a\u011f i\u00e7in tasarlanm\u0131\u015f yeni bir stratejidir. Geleneksel pazarlama hunisinden farkl\u0131 olarak (ki bu do\u011frusal, tek y\u00f6nl\u00fc bir yoldur), bu d\u00f6ng\u00fc s\u00fcrekli ve d\u00f6ng\u00fcsel bir s\u00fcre\u00e7tir. G\u00fcn\u00fcm\u00fcz m\u00fc\u015fteri yolculu\u011funun art\u0131k d\u00fcz bir \u00e7izgi olmad\u0131\u011f\u0131n\u0131 ve b\u00fcy\u00fcmenin s\u00fcrekli bir etkile\u015fim ve \u00f6\u011frenme geri [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":7,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[124],"tags":[],"class_list":["post-1972","post","type-post","status-publish","format-standard","hentry","category-pazarlama-marketing"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/tolgavural.xyz\/index.php\/wp-json\/wp\/v2\/posts\/1972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tolgavural.xyz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tolgavural.xyz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tolgavural.xyz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tolgavural.xyz\/index.php\/wp-json\/wp\/v2\/comments?post=1972"}],"version-history":[{"count":1,"href":"https:\/\/tolgavural.xyz\/index.php\/wp-json\/wp\/v2\/posts\/1972\/revisions"}],"predecessor-version":[{"id":1973,"href":"https:\/\/tolgavural.xyz\/index.php\/wp-json\/wp\/v2\/posts\/1972\/revisions\/1973"}],"wp:attachment":[{"href":"https:\/\/tolgavural.xyz\/index.php\/wp-json\/wp\/v2\/media?parent=1972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tolgavural.xyz\/index.php\/wp-json\/wp\/v2\/categories?post=1972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tolgavural.xyz\/index.php\/wp-json\/wp\/v2\/tags?post=1972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}